and it is called Cold Stone Creamery. One just opened up on King St and their offerings are sooo good.
They offer ice cream in three sizes, Like It, Love It, and Gotta Have It. The Love It size is the one I usually go for, and is almost more ice cream then I can eat at one sitting.
But the place is very cool (literally). You tell them what you want (or come up with your own ice cream/topping combination), they throw some huge scoops of ice cream on to this ice cold marble slab and mix everything together in front of you. You can get it in a regular styrofoam bowl, or one lined with a waffle cone. Then the trick becomes eating it before it turns into a liquidy mess and drips all over your fingers and pants. Or else wait until it becomes a liquidy mess. I suppose it's up to you how you want to eat it.