Just a few days after moving to Charleston, I was in an oddly named grocery store called Publix (at the time I thought it was an odd name).
Walking to the checkout lines, I saw this girl wearing shorts. A fairly ordinary pair of shorts, except printed in great big letters was the word "COCKS". Right on her butt. Pretty hard to miss.
"Wow, that's pretty bold advertising" I thought. I mean really, it said "COCKS" in great big letters right on her ass. What else was a guy supposed to think?
It wasn't until a few of weeks later, after getting a little more settled in and a little more familiar with the local vernacular that I realized her shorts must have referred to the USC Gamecock, and not the other thing I originally thought of.